Privacy policy

This document (“Privacy Policy”) serves as an electronic record in accordance with the Information Technology Act, 2000 and its applicable rules. It applies to the website www.vitalmins.in (“Platform”), owned and operated by AlUR Wellness LLP (“Vitalmins”, “Company”, “we”, “our”, or “us”).

We understand the importance of protecting your personal information and are committed to maintaining your privacy with the highest standards of responsibility. This Privacy Policy outlines how we collect, use, protect, and share information obtained from users of the Platform. By accessing or using the Platform, you agree to the terms of this Privacy Policy and our Terms & Conditions.

This Privacy Policy applies only to the Platform and does not extend to third-party services or external links. We encourage you to review their respective privacy policies before engaging with them.

1. Information We Collect

a. User-Provided Information

We may collect the following information when voluntarily provided by you:

Name, email address, phone number through forms, registrations, or subscriptions
Demographic details such as age, location (optional)
Communication records when you contact customer support
Billing and transaction details for purchases
Feedback, reviews, or any user-generated content

b. Email Communication

If you contact us via email, we may retain your email address, message content, and our responses to assist you better and improve our services.

c. Cookies

We use cookies (small text files) to enhance your browsing experience, remember preferences, and improve functionality. You can disable cookies via browser settings; however, some features may not function optimally.

d. Device Information

We may collect information such as device type, operating system, unique device identifiers, and network data for analytics and optimization.

e. Log Files

Our servers automatically record information such as IP address, browser type, pages visited, and timestamps.

f. Web Beacons (Clear GIFs)

We may use tracking technologies to understand user behavior, email engagement, and improve marketing effectiveness.

g. Third-Party Data

Certain partners or service providers may collect data independently. We recommend reviewing their privacy policies.

2. How We Use Your Information

We use your information to:

Operate, maintain, and improve our Platform and services
Process orders and transactions
Respond to customer queries and provide support
Personalize user experience
Send updates, offers, and service-related communication

By providing your contact details, you consent to receive:

Order updates and service-related notifications
Promotional emails, SMS, or offers (you may opt-out anytime)

You may unsubscribe from promotional communications via the unsubscribe link or by contacting us. However, service-related communications cannot be disabled.

3. Data Retention

We retain your information only as long as necessary to:

Provide services
Comply with legal obligations
Resolve disputes and enforce agreements

Even after account deactivation, certain data may be retained for legal, audit, or backup purposes.

4. How We Share Your Information

a. Personally Identifiable Information

We do not sell or rent your personal information. However, we may share it:

With trusted partners (logistics, payment gateways, service providers)
With legal authorities when required by law
During business transfers such as mergers or acquisitions

All such parties are obligated to maintain confidentiality and comply with data protection laws.

b. Non-Personal Information

We may share anonymized and aggregated data for analytics, research, and service improvement.

5. Data Security

Vitalmins implements commercially reasonable physical, technical, and managerial safeguards to protect your data as per applicable Indian regulations.

While we strive to protect your information, no system can guarantee absolute security. Users share data at their own risk.

6. Compromise of Information

In case of any data breach affecting your personal information, we will notify you promptly as per applicable laws.

7. Children’s Privacy

Vitalmins does not knowingly collect personal data from individuals under the age of 18. If such data is identified, it will be deleted immediately.

If you believe a minor has shared information with us, please contact us at care@vitalmins.in.

8. Third-Party Links & Advertising

Our Platform may contain links to third-party websites. Vitalmins is not responsible for their privacy practices or content. Users are advised to review their policies independently.